simon cheng simoncheng concept design Location: Malaysia Language(s):
Cantonese, Chinese, English, Malay Member Since: May 2004 Last Updated: 6 November 2009 Portfolio Views: 127304 Chosen as Favorite: 136
SIMON CHENG BOON KHENG (born IPOH,PERAK February 28, 1977) IS A DOUBLE DEAN LIST AWARDS WINNER DESIGNER.
HE IS ONE OF THE BELATE CALVIN FOO'S APPRENTICE. CALVIN FOO IS CO-FOUNDER OF ARTES COLLEGE. THERE ARE ONLY TWO APPRENTICE, CALVIN FOO HAVE TOOK DURING HIS LIFE. MOST OF THE CHENG'S WORK IS MODERN MINIMALIST.
CHENG SPENT MANY YEARS WORKING IN TRADITIONAL INTERIOR DESIGN FIRM; IN 2000, HE, JERE KON AND HIS MENTOR (CALVIN FOO)CREATED THEIR OWN FIRM, SPACEFORM DESIGN.
HE EXPERIENCED FINANCIAL DIFFICULTIES DURING MUCH OF HIS FIRM'S EARLY DAYS. MOST OF THE TIME JERE KON WAS THE ONE WHO FUND PROPS AND MATERIALS. HE EXPRESSED CREATIVITY IN HIS OWN HOME, THE CHENG RESIDENCE, WHICH HE USE AS A CREATIVE LAUNCH PAD, PLAYING WITH SHAPES AND FORMS.CHENG DECIDED TO TAKE HIS WORK IN A NEW DIRECTION. TOWARD THE MODERNISM AND MINIMALIST.
HIS FAVOURITE QUOTE "MORE IN THE LESS"
SIMON CHENG WAS ONE OF THE CO-FOUNDER OF SPACEFORM DESIGN AND ALSO THE MAN OF THE CORE.
HE GENERATED MUCH OF HIS WORKS, AND HIS CORE ROLE AS A CONCEPT AND INTERIOR DESIGNER AT SPACEFORM DESIGN. HE IS ONE OF THE COUNTRY'S PIONEER CONCEPTUALISM DESIGNER.
HE ONCE AWARDED " THE BEST RETAIL WINDOW DISPLAY " FROM DATO TAN SERI WILLIAM CHENG AT THE AGE OF 20. HE IS ALSO FORMER VMD ( VISUAL MERCHANDISING DEPARTMENT ) OF LION GROUP CO.
DURING HIS COLLEGE PERIOD, HE WORK PART-TIME AT 'BEAD BAR' AS COSTUME JEWELLRY DESIGNER.
ONCE AN INTERNATIONAL STAR DATO MICHELLE YEOH WAS HIS CLIENT.
HIS MASTERPIECE WAS WEAR BY DATO MICHELLE YEOH DURING LOCAL OPENING PREMIER OF HER DEBUT " JAMES BOND 'S TOMORROW NEVER DIE ".
SIMON CHENG' S DESIGN HAS BEEN FEATURED IN NUMEROUS MAGAZINES, PRESS AND ONLINE ARTICLES.
SIMON CHENG IS BASED ON INTERNATIONAL DISCOURSE AND ALSO IN THE RANGE OF THE PROJECTS HE WORK ON. AT THIS POINT
HE HAVE PROJECTS FROM RESIDENT TO COMMERCIAL.
SERVICES INCLUDED :
- ARCHITECTURE CONCEPT DESIGN
- INTERIOR AND LANDSCAPE DESIGN
- ART DIRECTION
- MOVIES AND GAMES CONCEPT DESIGN
- STORY BOARDING WORKS
- ADVERTISING AND PACKAGING DESIGN
- VEHICLES AND HARDWARE DESIGN
HIS WORKS HAS SPANNED ACROSS MULTITUDE OF PLATFORMS, RANGING FROM LOCAL TO INTERNATIONAL MARKET.
AS HEAD OF DESIGN PRODUCTION HOUSE, HE HAVE A STRONG VISUAL CONNECTION BETWEEN DIFFERENT ' SPACE ' AND ' FORM '.
ONE OF HIS MAJOR MISSION IS LOOKING OF EXPANDING THE NETWORKS. THE INFLUENCE OF NEW MEDIA AND NEW MATERIAL DEFINITELY EXPANDS HIS UNDERSTANDING OF ' SPACE ' AND ' FORM '
NOW HE AND HIS TEAM IS WORKING ON A HIGHLY EXCITING SET OF PROJECTS NATIONALLY AND INTERNATIONALLY.
THE WORK OF SIMON CHENG IS INSTANTLY RECOGNISABLE AND INTERNATIONALLY WELL RESPECTED.
SIMON CHENG'S PROJECT HAVE RECEIVED CRITICAL PRAISE FOR THEIR TECHNICAL AND ARCHITECTURAL INNOVATION.
